This is the 25th anniversary of the
Air Jordan brand, and although commonly called the
Jordan 2010s, is also referred to as
Air Jordan XX5/XXV. This shoe was announced on November 12, 2009 for a release date of February 13, 2010, retailing for $170. Dwyane Wade is endorsing the
Air Jordan 2010.
The base of the each midsole has stylized text that when combined reads: "I've failed over and over and over again in my life. And that is why I succeed." This quote was originally attributed to
Michael Jordan, and is a reference to an earlier advertising campaign.